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Cadbury Uses JustEnough Mobile to Pioneer Mobile Field Marketing Solution that Boosts
Revenue, Improves CRM
Founded in 1824, Cadbury is a leading global confectionery company who makes chocolate,
candy and gum. With operations in over 60 countries, some of their well-known brands
include Cadbury, Trident and Halls.
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- When Cadbury’s mobile workforce visited a store, the reps would take manual orders
and then either phone, fax or email these through to the sales agents at Cadbury
- The manual process led to errors, delays, increased out-of-stock risk and other
trade marketing and CRM inefficiencies
- Empower their mobile workforce with exceptional customer relationship management
(CRM) and trade marketing capabilities using JustEnough Mobile
- Give managers the ability to use handheld devices to direct in-field operations
- Enable the mobile workforce to process orders in a closed-loop, order-to-invoice
system
- Tighten controls in terms of their mobile CRM and trade marketing initiatives
- Provide Cadbury’s mobile workforce with sales, trade marketing and promotions management
tools
- When reps visit a store, they have real-time visibility of stock levels, and can
place an order for a customer right there to ensure the accuracy of the order
- Customers are getting their products faster, increasing customer satisfaction
- Telephone costs are set to decrease by 10%, printing costs by 50% and travel costs
by 1%
- Mobile sales team is much more self-sufficient and now link directly into Cadbury’s
back-office technology platform
- Cadbury’s is anticipating a 5% growth in revenue as direct result of efficiencies
provided by the system
- Reps can see if a product is out of stock and recommend suitable substitute products.
Their ability to do this is expected to boost revenues by a further 1%.
- Improve sales agent performance and CRM by giving managers a dynamic dashboard view
of sales, out-of-office activity and access to reports focusing on key activities
such as numbers of calls, orders per call, etc.
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