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Glomail improves forecasting accuracy, even during promotions
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Since Glomail was established in 1973 it has become one of the largest "As Seen
on TV" Infomercial product suppliers in South Africa. With their unique business
model, they manage five different selling channels: 39 self-owned shops, 48 franchises,
548 major chain store outlets , Internet sales and Infomercial sales.
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- Glomail has widespread inventory in over 600 locations, with over 3,000 unique items
and a total inventory count amounting to over 202,789 SKUs (Item/Site combinations)
- The core business model is structured around the success of the infomercials based
on the correlation of the increase in sales and the advertising costs
- The report creation and data extraction on some reports was taking over a week to
complete
- Sought to reduce excess stock which was capturing working capital in the form of
slow moving items
- Because of the fluctuating industry in which the business trades , new items are
continuously being launched
- Automate the replenishment processes to decrease the cost and time spent
- Use JustEnough’s digital cockpit to give Glomail an immediate picture of the stock
on hand, excess stock and, more importantly, the potential stock-out figures
- Allow JustEnough’s Promotion Planning solution to cater for intended adspends in
its forecasting by taking an ad campaign in consideration when suggesting orders
- Use supercession data since product life cycles are very short in the industry
- Excess inventory reduced in just five months
- Distribution time reduced by managing the exceptions and not all the items per location
- Company-wide access to centralized information enhanced internal collaboration
- Now have ability to more quickly react to market changes
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