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Exception management allows MW Brands to control worldwide production on a day to
day basis
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MW Brands is a leading seafood company with a dominant position in many European
markets featuring household names such as John West, Petit Navire and Mareblu. The
company boasts an extensive worldwide network of manufacturing facilities targeting
the Indian and Atlantic oceans.
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- MW Brands wanted to reduce inventory while still meeting customer needs
- Lack of consolidation resulted in tedious and time-consuming processes
- Sought to address the view of stock holistically for complete visibility, from the
generation of demand signals right through to the production level
- Five very different transaction (host) systems existed
- Demand forecasting was done independently in each sales channel resulting in multiple
input formats and a lot of time consolidating information
- Implement JustEnough Demand Planning and Inventory Optimization modules, which is
now used by MW Brands on an international scale
- Unify the different views of the business as well as standardize business processes
- Using JustEnough intelligence, give the production planning team a consolidated
view of the business on a daily basis in order to drive more effective business
decisions more quickly
- Consolidated transaction systems into one single view of demand
- Normal monthly planning cycle times changed from weeks to days
- MW Brands now sees consolidated view of the business on a daily basis
- Standardized measures evaluate and track planning and forecasting decisions
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